101 Ways to Power-Up Your Writing Ebook

101 Ways to Power-Up Your Writing

Writing mistakes have a cost...

(even if they are too polite to tell it to your face)

• At a minimum, people call you back and ask what you exactly mean to say and force you to spend extra time and energy to re-explain yourself.
  
• If the situation continues, a time comes when people start to question your ability to communicate.
  
• You can even lose a job or a loved one due to a bad choice of words or an awkward sentence that fails to express what you're really trying to convey.

This downloadable e-book will teach you everything that I've learned about clear powerful writing which gets the job done and makes an impact!

101 Ways to Power-Up Your Writing

shows you with numerous examples

• how to be a more effective writer and
  
• how to achieve more through the power of clear communication.

Here are some of the 101 powerful writing methods

you'll learn in this 132-page e-book:

• 2 golden rules of copy writing. Page 64.
• 2 methods to capture the essence of an issue. Page 16.
• 2 structural elements your copy must have to sell anything. Page 66.
• 3 methods to eliminate adverbs. Page 55.
• 3 ways to create a sense of urgency. Page 76.
• 4 important rules of writing emails for mobile devices. Page 98.
• 4 secrets of powerful envelope copy. Page 72-74.
• 4 steps to write a perfect press release. Pages 113-116.
• 4-U method for powerful headers. Pages 69-71.
• 7 secrets of successful newsletters. Pages 111-113.
• A shortcut to writing hot catalog copy. Pages 74-76.
• An easy visual method to remember to use "lay" or "lie." Page 56.
• Do you know the best way to use "and"? Page 57.
• Examples of gobbledygook to avoid at all costs. Page 35.
• How and why to repeat your main idea? Page 8.
• How to keep your tenses straight? Page 22.
• How not to overplay your hand? Page 21.
• How not to repeat words? Page 31.
• How not to underestimate your readers? Page 32.
• How to use indicative and subjunctive moods? Page 41.
• How to use the 4 golden rules of step-by-step descriptions? Page 39.
• How to write for an international audience? Page 91.
• How to avoid "misplaced modifiers" and "dangling participles"? Page 52.
• How to avoid "pontificating"? Page 31.
• How to avoid making these embarrassing vocabulary mistakes? Pages 46-51.
• How to avoid stuffy English? Page 84.
• How to avoid top 10 blogging mistakes? Page 88.
• How to be consistent in voice, mood and tense? Page 13.
• How to be specific? Page 10.
• How to break up mega sentences? Page 28.
• How to change a prepositional phrase into a participle? Page 58.
• How to create a PR buzz by making factual comparisons? Page 89.
• How to cut out what's not necessary? Page 29.
• How to eliminate "in order"? Page 58.
• How to eliminate "very" from your sentences? Page 54.
• How to eliminate "simply"? Page 38.
• How to eliminate ambiguity? Page 33.
• How to eliminate expletives? Page 30.
• How to eliminate sentence fragments? Page 23.
• How to formulate your USP? Page 79.
• How to generate answers, and not new questions? Page 67
• How to get rid of "is-and" construction? Page 58.
• How to get rid of sloppy copy? Page 83.
• How to lift your direct mail response with "lift letters"? Page 84.
• How to pay attention to historical time? Page 56.
• How to punctuate "e.g." and "i.e." correctly? Page 42.
• How to start copy in mid-action? Page 38.
• How to translate numbers into images and ratios. Page 41.
• How to use "momentarily"and "only" correctly? Pages 60-61.
• How to use 3 types of causality correctly? Page 19.
• How to use analogies? Page 14.
• How to use colons and semi-colons correctly? Page 43.
• How to use gender-neutral language? Page 12.
• How to use hyphens correctly? Page 43.
• How to use parallel construction? Page 25.
• How to use proper opposites? Page 63.
• How to use testimonials? Page 85.
• How to use white space when writing web copy? Page 11.
• How to vary your sentence length? Page 27.
• How to watch your transitive and intransitive verbs? Page 59.
• How to write "features and benefits" copy? Page 65.
• How to write "green copy"? Page 121.
• How to write a movie review? Page 128.
• How to write a sales resume (and the 7 crucial questions to ask)? Pages 126-127.
• How to use dashes correctly? Page 45.
• How to write a video game script? Pages 98-103.
• How to write a vignette? Page 120.
• How to write an obituary? Page 130.
• How to write as you speak? Page 6.
• How to write greeting card verse? Pages 103-106.
• How to write headlines that work? Pages 67-69.
• How to write investment newsletter subscription copy? Page 123.
• How to write jokes & comedy? Pages 106-110.
• How to write landing pages with high conversion rates? Page 91.
• How to write like an "insider"? Page 82.
• How to write microsites? Pages 93-95.
• How to write opinion articles for "article marketing"? Page 110.
• How to write professional service bios? Page 87.
• How to write these 4 types of technical documents? Pages 116-120.
• How to write tight? Page 97.
• How to write with the "hamburger method"? Page 17.
• How to write with your five senses? Page 9.
• Importance of remembering your audience. Page 12.
• When must you use jargon or else lose your client? Most writing books neglect to mention this special situation. Read it here on page 62.
• The merits of writing fast. Page7.
• The importance of writing web copy for non-local visitors. Page 89.
• The little known secret of "hypothetical testimonials." Page 86.
• What makes this direct-mail copy top notch? A detailed case study. Pages 77-79.
• When must you use the passive voice? You might be surprised by the answer. Page 23.
• Why "less is more"? Page 36.
• How not to make your readers think? Page 80.
• How to eliminate "to be"? Page 40.
• How to pay attention to your web page titles? Page 96.
• Why you shouldn't use "nature" in a noun phrase? Page 59.
• The perfect complement to "101 Ways" is a 19th Century classic written in 1883.

This 86 page Modern Edition is profusely annotated by Dr. Ugur Akinci and contains dozens of clear writing tips such as:

• How to avoid exaggerations?
• How to avoid useless circumlocution and "fine writing"?
• How to be careful about using "not ... and," "any," "but," "only," "not ... or," "that"?
• How to be careful about using ambiguous words, e.g. "certain"?
• How to be careful about using "he," "it," "they," "these," etc ?
• How to report a speech in the First Person, and avoid ambiguity?
• How to use the Third Person properly?
• When to use a Participle implying "when," "while," "though," or "that"?
• How best to use the method "condensation"?
• How to avoid tautologies?
• How to use the imperative mode instead of "if"?
• How to use metaphors?
• How to use the "epigram" method to your advantage?
• Why, when using the Relative Pronoun, you must use "who" or "which," if the meaning is "and he" or "and it," "for he" or "for it" and what to do in other cases (with exceptions)?
• How not to use "and which" for "which"?
• How to use the principle of Suspense?
• and much much more with over 110 Exercises!

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